Original Post

Why Professional Real Estate Photography Matters

  • May 2, 2016

Why it matters

It may seem like I’m not an objective voice since I’m a real estate photographer, but professional real estate photography matters and not because I say it does. According to the National Association of Realtors 2015 Profile of Home Buyers and Sellers:

“For 42 percent of recent buyers, the first step that they took in the home buying process was to look online at properties for sale.”

and even that number seems low to me. So, with nearly half of all potential home buyers starting their search online, how do you make your home jump up and shout “Buy me!”?

There are certainly several ways you can accomplish this. You can price your home correctly or even aggressively, you can perform upgrades that meet the demands of the neighborhood and the buyers you’re looking for, and you work with a top end Realtor to market your property. You can do all of those things, but if your home doesn’t look inviting on that first online pass by a potential buyer, or the images don’t properly capture the upgrades and work you’ve put into your home, you may be missing out on an opportunity for a sale.

Also from the National Association of Realtors 2015 Profile of Home Buyers and Sellers:

Among buyers who used the Internet during their home search, 87 percent of buyers found photos and 84 percent found detailed information about properties for sale very useful.

I recently shot a home that will be coming on the market shortly. In doing research for the shoot, I came across old listing photos for the home which serve as an excellent example of why the way you present your home online matters.

The following are comparisons between the old listing photos and the current ones I just shot, with the old listing photos on the left and my new ones on the right.

Previous | Current

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When you’re viewing property photos online, you’re not just looking to see what it looks like inside. You’re looking to see if it’s worth taking the time to schedule a viewing. As a homeowner, you’ve likely taken pride in your home and worked hard to maintain it and maybe even upgrade it. The photos should be a reflection of that pride. If the photos tell a compelling story about your home and present it in the best possible manner, then it only stands to reason that you’ll attract more potential buyers.

I implore you to talk with your agent about professional photography for your listing, even if it’s not with me. It will make a huge impact on how your home is represented online.

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